In 2017, Nong Geng Ji Hunan Local Cuisine was founded in Shenzhen. It is characterized by operating Hunan local cuisine and creating a catering brand with pure Hunan culture. It is the pioneer of Hunan local cuisine in Shenzhen. With its insistence on ingredients and the inheritance of Hunan's local cuisine skills, Nongengji has gained the favor of Hunan villagers. Within 5 years, we have established over 60 direct stores in Shenzhen and developed into a well-known chain of Hunan cuisine brands in Guangdong Province. Prepare a meal for 4 million Hunan villagers and help them sell their agricultural products well.

 

In September 2023, Nong Geng Ji opened its first overseas store in Hong Kong, which is a flagship store integrating Web3.0 digital technology into the digital catering ecosystem, marking the first step in Nong Geng Ji's digital and international strategic layout. Relying on Web3.0 digital technology, six new stores were opened in Hong Kong, Singapore, Malaysia, and Macau within two months, with remarkable results.

 

Nongengji will persist in creating a unique Hunan cuisine experience for global diners.